The purpose of our study is to provide valuable and practical insights into
members’ attitudes about sponsorships, why they choose to sponsor,
how they choose a sponsorship, what they expect, and how satisfied they are.

The study revealed some fascinating insights into exhibitors and their attitudes toward sponsorships. In particular, it showed that there are three main attitudinal segments with shared viewpoints, priorities, and challenges.

The Enthusiastic segment is almost twice
as likely (65% vs 35%) to believe that sponsorship opportunities enhance the overall event experience for their company.

64% of the Struggling segment say that making an impact on prospects at conferences and trade shows is harder than ever. This is more than twice the other groups (27%).

91% believe that in-person events provide a much better ROI than virtual events. This is compared to 60% of the other respondents.