Trade shows bring your audience together in one place, but too many brands limit their presence to the booth. Out of Home media breaks beyond those walls, surrounding attendees with your message at every turn. From the moment they arrive at the airport to the second they step onto the show floor, OOH ensures your brand is top of mind throughout their entire event journey.

This comprehensive guide unpacks how Out of Home can elevate your trade show strategy by turning the host city into a full-scale marketing canvas. Learn how to plan smarter, capture attention earlier, and keep your brand visible long after the show ends. Whether you’re exhibiting for the first time or scaling up your presence, this resource will help you design campaigns that connect strategy with measurable results.

• The Conference Advantage: Why OOH thrives in event environments
• Strategy & Tactics: Mapping attendee journeys and media formats
  
  
• Campaign Planning: From goals and budgets to timelines
• Activation Tips: Production, creative, and vendor best practices
  
  
• Real-World Results: See how leading brands achieved measurable impact
• Kickstart Checklist: 8 steps to elevate your next conference campaign